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Advanced Guide to Cross-Platform
Influencer Marketing

How to use Storytelling to Increase Audience Retention

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Most influencers have developed an audience across multiple social media platforms. If you are planning to partner with influencers for marketing, it's a great idea to build a distribution plan that works across their social stadium.

This advanced guide contains key strategies to get the most out of a cross-platform influencer campaign. (Hint: Don't tell the influencer to post the same thing twice.)

What's Inside:

  1. What transmedia storytelling is
  2. Why transmedia beats cross-platform
  3. How Verizon implemented an audience retention strategy with influencers over 4 days across Snapchat, Instagram, YouTube, Facebook, and Twitter

Take a Peak Inside this Guide: